Thomas Wanhoff, Issues Management Conference, Wiesbaden, 2006

Maybe you are reading bogs. Maybe you are listening to podcasts. Maybe you have your own personal blog. But what about your company?

1. There is no reason to blog as a company
It might be true, depending on your communication level. If you are a supplier for the military, better be quiet. But if not, think of starting to communicate with your customers or business partners.

2. We need a blog for a better search engine ranking
Wrong. Search engines are looking for relevant content. So better start with good content, follow some basic SEO rules instead of setting up a blog just for search engine reasons. The ranking will come itself, but more important is building up a readership and have a close contact to your customers.

3. I am too busy to blog
Sure you are. It’s a matter of priorities. And human ressources. Have a look if someone in your company is a writer (or have at least some writing skills).

… to be continued